"Create a high intensity, energetic film, around the UA Spine Disrupt Ethos of "Disrupt the Ordinary" and it needs to feature newly contracted NBA rookie Jerian Grant..." This is how Under Armour briefed Onesize in a nutshell.
Onesize presented a treatment which gave them urban, underground settings, levatating and shape shifting objects. The result is a 30" campaign-film (and 3 X 10" cutdown's for SnapChat) with the looks of a music video, supporting Under Armour's "Spine" shoe-line for sale at Finish Line stores.
The soundtrack by Dave East was provided by Mass Appeal Records LLC.

Credits:

UNDER ARMOUR:

Art Director: Sean Flanagan
Producer: Trang Dam
Director, Creative Strategy & Development: Jed Jecelin

ONESIZE:

Production Company: Onesize

Director: Rogier Hendriks
Creative Director: Kasper Verweij
1st AD: Frieder Wallis
EP: Pepijn Padberg
Producer: Hesdy Doest
DOP: Jarl Piepers
Camera assist: Kelly Lee Steen
Gaffer: Kirtan Hummelen
Best Boy: Jeroen Zwart
Electrician: Tobias de Haan
Grip: Antoine Petiet
Art Director: Daan Croonenberg
Set Dresser: Annick Nieuwenhuis
Production Assistant: Wolfram Friele

Edit, Composite & Post Production: Onesize
Animation: Kasper Verweij, Chris Koopmans, Phillip Roessen
Special thanks to: Joost Korngold aka Renascent

Music: Dave East "Winners Never Loose" Courtesy of Mass Appeal Records LLC
Sound Design + Mix: White Noise Lab